BOLGER
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INNOCENT DRINKS
Innocent Drinks is a smoothie and juice company based out of the UK. They believe in tasty healthy products, sourcing sustainably, and donating proceeds to charity in the UK and all over the world to alleviate hunger.
The focus of this project was to design a headquarters that was multigenerational (fit for a large age demographic), ADA compliant, pandemic friendly, that also promoted sustainability and branding. There is a wide range of seating options to give the employees in the space control. Ex: There is traditional seating for the traditionalist generation and then there is swings and interactive turf to gear towards the gen edgers. The design promotes radiant energy and a playful experience for its employees; they even get to stop by for a smoothie at the food truck inside!
With Innocent Drinks being a sustainable and natural brand I wanted this design to show their morals and beliefs as a company. I incorporated biophilia through live walls, rooftop garden and materiality, used reclaimed materials such as turfix, non toxic paints and repurposed wood.
As for branding, the materiality reflects the company's colors of their smoothies they sell. There is interesting shapes throughout the space that resonate back to their products they sell. The zoom room doors are even the shape of their smoothie bottles!
WHAT
Innocent Drinks Headquarters
WHERE
Cambridge, MA
WHEN
March 2021
SKILLS
REVIT
SKETCHUP
PROCREATE
PHOTOSHOP
FLOOR PLANS
FLOOR 4
FLOOR 5
DESIGN ICONS
The design icons below show the main features that were incorporated throughout my design. The design icons were done on procreate by hand and were places on the floor plans through photoshop. I used colors that resonated back to the brand identity of Innocent Drinks and made the overall floor plan fun and open to allow for all users to have control over the space.
